Breaking into the World of Automotive Journalism
A common lament I hear from students and recent grads is, "Help! I'm hungry, and the Student Loan people took all my forks!" But closely following that is, "How do I get a job in my field now that I have my degree?"
In fields like education or engineering, the path may seem clearer. But for degrees that offer more flexibility, like journalism, the road ahead can appear daunting, especially for those who dream of becoming an automotive journalist. Why automotive journalist? Because this is just what I was discussing this morning with Richard, a Class of '23 grad I bumped into outside the campus Tim Horton's about two hours ago. I like Richard! Richard is a smart guy, a good writer, and is interested in automotive journalism. He's fresh out of college, though. What should he do? I told him I would send him a more detailed email, but I am turning it into a blog post instead (we call this SYNERGY).
So, here's a guide for Richard, and others like him, to kickstart their journey. It is not THE way to get published, it is one possible path. Remember this is a guide, it's not the law. When it comes to a writing career, there is no law. Everyone does it their own way. But here's a sketch of a path for you to consider:
1. Identify Your Dream Publication: Start with your dream publication, say "Car and Driver" (C&D) because I personally cannot name a second automotive magazine. Dive deep into their content. Identify gaps or areas of improvement. This is your entry point.
2. Pitch to Editors: Consider sending a pitch letter to an editor at C&D, suggesting a story idea and why YOU should be the one to write it. Perfecting the art of pitching is crucial, and I'll dive into this in a future post. But ask yourself, what am I already uniquely positioned to write about? (Maybe because of some access you have to an interesting or newsworthy person. Maybe a newsworthy event is happening nearby and you can offer to cover it.)
3. DIY Blogging: If breaking into established magazines seems tough initially, start your own blog. Use platforms like Wix or WordPress. Showcase your passion and knowledge on topics that interest you. Write three substantial blog posts. As you're writing, you're imagining that the very editors who will someday pay you to write are in the audience for your blog. What do you want them to think? You want them to think, "OK I see that he's new to the field, but at least he is a good writer and he gets it." (Note to self. Future blog post on the importance of convincing people you "get it."
4. Make Good Stuff: Be as polished and professional as you can be. Send your drafts to a trusted writer friend, or maybe a former recent journalism professor, for some light feedback. A well-designed blog with three substantial posts can serve as your portfolio.
5. Meet People: Engage with other writers on social media. Build genuine relationships, not just transactional ones. When I say "make friends," I mean literally. It won't be hard - they are already out there and have the same interests as you.
6. Freelance on Platforms: Platforms like UpWork and Fiverr offer opportunities for fresh talent. This is low pay and there are some weirdos and creeps on these sites, but also a lot of legitimate work, too (even if much of it pays on the low side). But you won't be doing this forever.
7. Join Writers Groups: Communities like UPOD Academy, led by David Hochman, offer great support and networking opportunities for budding and established writers.
8. Persistently Pitch: Pitch to editors and publications regularly. Rejections are part of the process, but persistence pays. What you want is to enter in to a conversation with an editor. Look for a way in. If you just get a "no," you should move on to your next idea or publication. But if an editor replies like a real person? Write back. "Hey, thanks for that feedback. Would you be open to more pitches from me in the future? Do you have any particular stories or categories of stories you're looking for?" You are allowed to ask!
9. Maintain Your Blog: Continue posting on your blog. The consistent effort can attract readership and establish your authority in the niche. If you're busy, shoot for once every other week. If you have more time, make it weekly. The links will add up fast, and lead you to more and better ideas to pitch.
10. Celebrate Small Wins: Celebrate the small assignments and continue adding to your portfolio. Over time, these little steps compound, setting the stage for bigger opportunities.
In summary, the key is to be proactive and persistent. Don't just dream about it; start doing. Before you know it, you'll transition from an aspiring writer to a professional one
11: Don't Panic: This takes time. The snowflake will eventually turn into a snowball and roll down the hill, taking out the snack bar and causing thousands of dollars in damages. I'm sorry, what was I talking about?